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TSN signs CFL sponsors
By Adnews Staff
Toronto-based specialty television channel TSN has signed a series of sponsorship agreements tied to its coverage of the 2016 Canadian Football League season. Sponsors of these broadcasts will include The Brick, Shaw, GMC, Purolator, Moores, SiriusXM, Tim Hortons and Nissan.
Furniture retailer The Brick will sponsor the channel's Thursday Night Football program. Satellite radio company SiriusXM will sponsor the SiriusXM Kickoff Show. Automaker GMC will present a segment analyzing key plays called the GMC Precision Playbook. Clothing retailer Moores will sponsor the channel's TSN Fantasy Football initiative. Coffee chain Tim Hortons will sponsor a segment called CFL Must-See Moments. Courier company Purolator will sponsor the channel's Purolator Tackle Hunger food drive initiative. Automaker Nissan will sponsor the first quarter of each game broadcast, as well as the Nissan Titan Player of the Game. Communications company Shaw will present the channel's Grey Cup coverage. TSN is a division of Bell Media.
"The CFL is beloved by fans across the country, and their passion makes CFL On TSN one of Canada's most coveted advertising platforms," said Stewart Johnston, president of TSN. "We are thrilled to have a slate of Canada's biggest brands integrated across CFL On TSN throughout our exclusive live coverage of the 2016 season, culminating with one of the network's cornerstone championships, the Grey Cup."