New global chief marketing officer at General Motors
By Adnews Staff
General Motors has appointed Joel Ewanick to the position of global chief marketing officer. He will work in collaboration with the company's regional presidents to ensure consistent global messaging for all the firm's brands, which include Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall. Ewanick was previously vice-president of marketing and chief marketing officer for Nissan North America. Prior to that, he was vice-president of marketing for Hyundai Motor America.
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