Luminato retains Media Dimensions
By Adnews Staff
Media Dimensions has been appointed media agency of record by Luminato, the Toronto Festival of Arts and Creativity. The assignment includes research and media strategy for the annual 10-day arts and culture event held each June in Toronto. The agency won the account after a review involving an unknown number of firms. "With their considerable experience across a depth of clients and categories, Media Dimensions brings creative media solutions to the table, which align with Luminato's marketing objectives and need to reach a diverse audience," said Mike Forrester, the festival's vice-president of consumer and corporate relations. "We look forward to their assistance with our media strategy, negotiation of value-add promotions and media buying."