Maple Lodge Farms begins Sharing Halal campaign
By Derek Winkler
Food company Maple Lodge Farms has resumed a campaign called “Sharing Halal” for its Zabiha Halal product line for a sixth year. The campaign includes a 60-second commercial called “We Believe” that seeks to highlight the values and beliefs of the Canadian Muslim community, according to the company. The campaign consists of English and French executions for TV and Internet-connected television sets, online and out-of-home ads, social media content, influencer activities and website content. It will run until August 11. The campaign was developed by Riddoch Communications, with media work by Media Dimensions. Public and media relations are being handled by Craft PR.
“As a proud advocate of the Canadian Muslim community, Zabiha Halal is committed to shining a light on the diversity of people and perspectives the Canadian Muslim community holds and what it means to be a Muslim in Canada,” said Sarah Khetty, marketing director at Maple Lodge Farms. “With ‘We Believe,’ we hope that people will see that Muslim values aren’t that different from the values of other Canadians and that it will leave people feeling more connected than before.”