Yorkdale Shopping Centre hires Media Dimensions
The Yorkdale Shopping Centre in Toronto has retained Media Dimensions its agency of record. The assignment includes media research, strategy and execution in support of the shopping mall's current expansion program. The agency is now working on a winter holiday campaign for the company. "Yorkdale Shopping Centre was looking for a performance agency that we could truly call a partner," said Lucia Connor, marketing director at Yorkdale. "We have great momentum coming into 2012 with the opening of a new food court in June of 2012 and the expansion fashion wing opening in November 2012. We look forward to working with Media Dimensions to help us share these stories."