Power Sport Services hires Media Dimensions
Toronto-based Power Sport Services has retained Media Dimensions, also based in Toronto, as the media agency for its series of motorcycle and ATV shows. The agency will develop media campaigns for upcoming shows in Vancouver, Edmonton, Calgary, Toronto, Montreal, Quebec City and Moncton. "PSS has been working on the strategic integration of its operations," said company president Bob Ramsay. "With close to 200,000 people attending the MMIC and COHV motorcycle and ATV shows each year, we believe that the arrangement between PSS and Media Dimensions for the 2012-2013 show year is the appropriate next step in building on the future of the shows."