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Mother Parkers hires Media Dimensions

Mother Parkers Tea and Coffee has retained Media Dimensions of Toronto as its media agency of record. The assignment includes media research, strategy and execution. "Mother Parkers chose MDL based upon their vision and ability to bring our strategy to life," said Chris Murray, the company's category marketing manager for retail coffee and allied products. "MDL helped build a media plan to fit our brand, budget and target market."

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