Braun breaks digital campaign
Consumer products company Helen of Troy has begun a new digital campaign in Canada promoting its line of Braun thermometers. The campaign, aimed primarily at parents, consists of online video, digital advertising, an influencer component and social media activities. The video makes use of imagery of an infant and highlights the product's accuracy and reliability. The campaign was developed by Riddoch Communications, with media buying by Media Dimensions and public relations support from DV Communications. It will run until March 15.
"There are very few ways to tell if your infant is sick, which can be scary and overwhelming for parents," said Braun brand manager Natalie Oliver. "Braun is committed to providing accuracy and confidence to parents caring for a sick child. Babies depend upon their mothers, mothers depend upon their pediatricians, pediatricians depend on Braun. If pediatricians trust our technology, we know that will resonate with moms."