Adidas installs mural in Toronto
Adidas Canada conducted a promotion in Toronto this week in support of the launch of a new women's athletic shoe called UltraBoost X. Called "Energy From The Ground Up," the initiative involved the creation of a mural by local artists Melysa and Jessica Gorlicky depicting the emotions of a runner. The mural was created at a special event that featured the participation of athletics personalities Kat Stephankiewicz and Laura Davidson. The event was managed by Rock-it Promotions of Toronto.