Adidas signs promotional deal with Aaliyah Edwards
By Rob Bale
Athletic apparel company Adidas Canada has signed a promotional agreement with basketball player Aaliyah Edwards, who plays for the University of Connecticut Huskies. She was also a member of the Canadian Olympic women’s basketball team in 2020. According to the company, Edwards is the first Canadian it has offered a promotional agreement under name, image and likeness guidelines allowing student athletes to profit from their activities.
“We are so proud to welcome Aaliyah to the Adidas Canada basketball family,” said Kelly Graham, head of marketing at Adidas Canada. “The athletic achievements Aaliyah has made in her career so far are inspirational, and her passion for basketball and the community surrounding the sport hasn't gone unnoticed. She is a natural leader and positive influence for so many young aspiring athletes and we deeply value her dedication to championing other female athletes within the community.”