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RSM begins campaign

Financial services firm RSM has begun a campaign in Canada and the US called “Take Charge of Change.” Developed by Luquire, campaign includes a 30-second commercial that highlights the experience of RSM’s advisors. It is aimed primarily at professionals in mid-sized companies. The effort also introduces new branding for the company using a visual style intended to be more modern. The campaign consists of digital video, online ads, streaming audio ads and social media content.

“RSM is a powerhouse of collaborative innovation for middle market companies,” said Glen Hilzinger, chief creative officer at Luquire. “‘Take Charge of Change’ recognizes the like-minded go-getter ambitions of businesses across the US and Canada by taking charge of the changes in our world and supporting confident business decisions.”

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