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Polestar readies national campaign

Electric car company Polestar will break a national Canadian campaign during the broadcast of the NFL Super Bowl game this weekend. Developed by Forsman & Bodenfors, the "No Compromises" campaign consists of a 30-second commercial, supported by newspaper, social media and digital display ads, as well as online video. The campaign will run in English and French until April. Media work is being conducted by IProspect. The campaign is intended to raise awareness of the Polestar brand and establish it in the electric vehicle market. The creative features the company's Polestar 2 vehicle.

"When it comes to advertising, there is no bigger stage than the Super Bowl," said Sarah Beaumier, head of marketing at Polestar Canada. "Whether you’re a brand, a marketer, or just watching the game, it's thrilling. Our company is in an exciting time of growth and global expansion. The team did a great job at pulling our minimalistic design language, 'no compromises' attitude and obsession with sustainable change into 30 seconds of powerful storytelling  that we think will resonate with Canadian consumers in both official languages."

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