Seneca College begins Challenge Accepted campaign
The Seneca College of Applied Arts and Technology in Toronto has begun a new recruitment campaign called “Challenge Accepted.” The campaign, developed by Forsman & Bodenfors, is intended to attract potential new students who are “driven to succeed.” The effort includes an online video and television commercial depicting the school’s founding president William Newnham. It also includes out-of-home, online, social media and experiential elements in the Greater Toronto Area. The creative features Seneca students and graduates and their work. The campaign will run through the fall.
“In the research for the campaign, we recognized that what’s common among our students, today and throughout our history over the past five decades, is this relentless commitment they bring to succeed,” said Renata D’Innocenzo senior vice-president of public affairs and community engagement at Seneca. “We wanted to harness that feeling and showcase that no matter where you’re headed as a student, we will help you get there with terrific faculty and supports in the career-focused programs we offer.”