Norr debuts new branding
By Adnews Staff
Toronto-based Norr Architects and Engineers has undertaken a rebranding initiative. It consists of a new corporate identity intended to reflect the firm’s 81-year history and its recent efforts to focus its activities in 14 industry sectors. The company has adopted the tagline, “Integrated Thinking. Inspired Design.” The rebranding also includes a redesigned website at <http://www.norr.com>.
“The brand refresh reflects the modernization of our long-standing firm," said president and chief executive officer Brian Gerstmar. “We have re-envisioned our approach to servicing our clients by creating centres of excellence that maximize the potential of our diversified practice, both in terms of services and market sectors. We know that architects or engineers specializing in one building typology being able to fully design today's modern multi-purpose projects is not realistic. These projects require a team of designers, each specializing in their respective fields, but working together to integrate multiple functional, programmatic, technological and social requirements into a single, holistic vision for the property.”