Sinking Ship Entertainment readies elephant conservation campaign
By Adnews Staff
Sinking Ship Entertainment of Ottawa has begun an initiative with non-profit organization the International Fund for Animal Welfare. The effort takes the form of a public education and fundraising campaign promoting the organization’s efforts to conserve elephants in Africa. It will take place along side a new series from Sinking Ship called Endlings, about teenagers investigating the disappearance of the last elephant in the world.
“This series was designed in part to offer our audience the opportunity to explore the idea that some species, including elephants, are at a tipping point,” said J.J. Johnson, founding partner of Sinking Ship Entertainment. “With this campaign, we want to mobilize young people and their families to become advocates and participate in animal conservation, securing hope not only for Africa's elephants, but for all species under threat. Our decision to choose IFAW as our partner was motivated by the organization's international scope and deep-rooted commitment to conservation over the past 50 years.”