Leon's sponsors Raptors
Leon's Furniture of Toronto has signed an agreement with Maple Leaf Sports and Entertainment to sponsor the Toronto Raptors. The chain will be the official furniture and mattress retailer of the basketball team. As part of the agreement, Leon’s will conduct a national promotion during the 2019-2020 NBA season that will include videos, in-venue activities and an advertising campaign. The initiative will begin later this year.
“Leon's and the Raptors are two iconic Canadian brands,” said Mike Walsh, divisional president of Leon's. “We felt there was no better partnership as most Canadians enjoy the thrilling excitement of the Raptors from their very own homes. Now Leon's can be a part of that and work to bring courtside couchside.”