GoDaddy begins small business campaign
By Rob Bale
Web hosting company GoDaddy Canada has begun a campaign aimed at Canadian small business owners. The campaign is being conducted in association with Maple Leaf Sports and Entertainment. Until February 2024, consumers who sign up for a free trial of the company’s small business website building service will have a chance for their business to be promoted in Scotiabank Arena during a Toronto Raptors baskeball game. The campaign, which includes television, online video and social media advertising, features a number of real small business owners. It was developed in-house, with public relations support from North Strategic.
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