Loblaw conducts Holiday Haul campaign
By Rob Bale
Grocery retail company Loblaw as begun an online campaign called the “PC Holiday Haul.” The TikTok-based campaign is being conducted in association with specialty television channel MuchMusic. It consists of a five-episode series of videos promoting various holiday season foods. The videos feature MuchMusic personalities including Georgia Kolev, Kwesi Kwarko-Fosu, Sadé Powell, Teddy Tong and Verdah Ansari.
“Over the past year, MuchMusic has forged dynamic partnerships, showcasing remarkable versatility in delivering content for a variety of verticals,” said Perry MacDonald, vice-president of advertising sales and partnerships at parent company Bell Media. “We’re thrilled to round out the year with Loblaw by launching the ‘PC Holiday Haul’ exclusively on TikTok. We welcome an exciting journey ahead as MuchMusic continues to redefine collaborations and brand partnerships in the digital landscape.”