Bell Media signs ad deal with TikTok
By Rob Bale
Bell Media has signed an agreement with social media company TikTok to bring its Pulse Premiere advertising service to Canada. Through this agreement, advertisers will be able to place ads adjacent to Bell Media content on TikTok. Ads will be available on trending content from BarDown, MuchMusic, ETalk, TSN, RDS and CTV. Bell Media is the first Canadian media company to make use of the Pulse Premiere service.
“This partnership provides something Canadian advertisers have been eagerly awaiting,” said Stewart Johnston, senior vice-president of content and sales at Bell Media. “The opportunity for true brand sell on TikTok. This collaboration not only expands our top performing digital inventory, it also underscores our leadership in innovative digital advertising.”