Boston Pizza begins Holi-Break campaign
By Rob Bale
Restaurant chain Boston Pizza has begun a holiday season campaign called “Take a Holi-Break.” The national campaign encourages consumers to visit the chain to take a break from the stress of the holidays. The campaign was developed by Mekanism Canada, with media work by UM and public relations from Heads & Tales. It consists of out-of-home advertising, along with executions on Netflix, Meta, TikTok, Spotify and YouTube, as well as in-store materials and influencer activities. Additional elements include branded gift cards, a online shopping service at restaurant barstools, and a limited-time Pizza Gravy menu item.
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