Intuit conducts Toronto Tempo promotion
By Derek Winkler
Software company Intuit has signed a sponsorship agreement with WNBA basketball team the Toronto Tempo in the name of its TurboTax product line. The agreement includes the creation of a mascot character called Aura Audit, along with a promotion during which consumers will be invited to contribute via social media to a “playbook” of traits for the character. The promotion will run until Nov. 26. The character will appear on court when the team debuts in 2026. The Toronto Tempo is owned by Kilmer Sports Ventures.
“We are incredibly proud to be partnering with Canada's first WNBA team,” said Gah-Yee Won, head of consumer marketing at Intuit Canada. “With the mascot Aura Audit, our experts will crunch the numbers in true TurboTax style, analyzing fan input with the same care and confidence Canadians rely on at tax time. We're excited to rally the fans who make this team special.”