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Intuit conducts Quebec campaign

Software company Intuit has begun a new campaign called “On top of your business” intended to promote its QuickBooks line of bookkeeping software to small business owners in Quebec. The campaign highlights how the software can streamline the process of running a small business, allowing more time for the owners to spend on other things. It includes 30-second and 15-second videos featuring Quebec small business owners appearing to float. The campaign was developed by Headspace Marketing of Montreal.

“With challenges such as labour shortages, rising inflation and a looming recession, it’s increasingly clear that small business owners need every advantage they can get,” said Puja Subrun, head of marketing at Intuit QuickBooks Canada. “We want to send an optimistic message, showcasing how the QuickBooks suite of business tools can help Quebec small businesses stay on top of their finances, allowing them to spend more time enjoying their hard-earned successes. Through this campaign, and our continued investment in building our French product capabilities, we hope to empower French-speaking entrepreneurs and illustrate that we are committed to understanding and responding to their needs and realities.”

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