TurboTax conducts campaign
By Rob Bale
Software company Intuit Canada has begun a promotion for its TurboTax tax preparation product line. The initiative makes use of a billboard truck that will visit a number of high-traffic locations in Toronto on April 13. The creative encourages consumers to think of filing their taxes as a form of self-care. It presents the product as a way to reduce the stress of doing taxes, thereby improving wellbeing. The campaign was developed by Citizen Relations.
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