Bonanza joins Makila AI
By Derek Winkler
Makila AI, a Montreal-based analytics company, has acquired Bonanza, a Paris-based firm specializing in human resource marketing. Makila AI will use this acquisition to expand its services related to recruitment and employer branding. Bonanza operates in France, the United Kingdom, Belgium, Spain, Italy, Germany, Denmark, Switzerland, the Netherlands, the Czech Republic, Poland and the United States.
“Integrating Bonanza allows us to connect HR marketing strategies with concrete operational and financial indicators, turning talent attractiveness into a measurable performance lever through Makila AI's predictive analytics and simulation platform,” said Layla Nasr, CEO of Makila AI.
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