Eli Lilly signs promotional agreement with Blue Jays
By Derek Winkler
Pharmaceutical company Eli Lilly Canada has signed a multi-year promotional agreement with baseball team the Toronto Blue Jays. The company will use the 50th anniversary of the team to promote its own 150th anniversary and its efforts to improve healthcare in Canada.
“We are incredibly proud to announce our partnership with the Toronto Blue Jays and celebrate the club's 50th season of baseball as Lilly commemorates our 150th anniversary,” said Mathilde Merlet, general manager and president of Eli Lilly Canada. “The Blue Jays are an iconic team that embodies teamwork and perseverance, which are values that resonate deeply with Lilly’s commitment to help Canadians live longer, healthier, more active lives.”
« Back Next »
Comments
blog comments powered by Disqus