Specsavers sponsors Blue Jays
By Rob Bale
Eyecare chain Specsavers Canada has signed on as a sponsor of the Toronto Blue Jays baseball team. During the multi-year agreement, Specsavers will be the presenting sponsor of the Strike Zone Challenge, a new aspect of Major League Baseball games by which batters can instantly challenge automatically-called balls and strikes.
“The Toronto Blue Jays are more than a baseball team, they are a unifying force for Canadians from Victoria to St. John’s,” said Derek Fukui, head of marketing at Specsavers Canada. “We’ve spent five years showing up for communities across this country, and this partnership gives us a chance to do that on the biggest stage Canadian sports has to offer.”
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