Smoky Bay sponsors Blue Jays
By Rob Bale
Australian wine brand Smoky Bay has retained Phil Marketing of Montreal as its Canadian marketing agency. The agency has coordinated a sponsorship agreement between the wine brand and the Toronto Blue Jays baseball team. During the four-year agreement, the wine will be sold at Rogers Centre concessions. The agreement also include promotions, sampling and retail activities. Smoky Bay Australia is owned by Groupe Dandurand.
“This partnership solidifies Smoky Bay's presence in the daily lives of Canadians,” said Guillaume Bourdeau, vice-president of marketing at Groupe Dandurand. “Phil Marketing has played a central role in bringing this vision to life, putting the brand at the forefront of wine and sports enthusiasts across the country.”