Asahi readies Super Dry promotion
By Derek Winkler
Beer brewer Asahi Canada is preparing a promotion for its Asahi Super Dry lager. The three-day promotion will take place in Toronto from Oct. 16 to 18. It will take the form of a Tokyo-themed installation called the “Asahi Super Dry Cleaner” that will serve product samples along with Japanese-style street food and music. Consumers will receive a ticket resembling a dry cleaning slip upon entry and a branded item of merchandise on exit.
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