Asahi sponsors TD Coliseum
By Rob Bale
Beer company Asahi Canada has signed a sponsorship agreement with the TD Coliseum in Hamilton, ON. This is the company’s first major venue sponsorship in Canada. The agreement includes the creation of a lounge at the arena called the House of Peroni. In addition, various Asahi beer brands will be sold at the arena’s concession stands as well as in the lounge. The TD Coliseum is operated by Oak View Group.
“As a global leader in beer and alcohol-free beverage brands, Asahi Canada is the perfect partner to help us elevate the fan experience at TD Coliseum,” said Tom Pistore, president of Oak View Group Canada. “The House of Peroni will become a signature space within TD Coliseum, and we’re excited to welcome guests to enjoy the best in international beverage offerings.”