LCBO signs Finally Content
By Derek Winkler
The Liquor Control Board of Ontario has signed an agreement with Finally Content to handle advertising sales representation for its Food & Drink magazine. The agency won the assignment in a request-for-proposals process. It includes ad sales for the publication’s print and digital editions.
“We are pleased to introduce Finally Content as the new advertising sales partner for Food & Drink,” said Vanda Provato, chief marketing and digital officer at LCBO. “Our new partnership will be instrumental in expanding offerings across digital, custom content and cross-platform initiatives in addition to enhancing our celebrated print publication.”
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