Moet Hennessy begins LCBO promotion
Alcohol producer Moët Hennessy Canada has begun an in-store promotion in collaboration with the Liquor Control Board of Ontario. The initiative consists of an installation called the "Luxury Discovery Suite" at an LCBO store in Toronto's Summerhill neighbourhood. From Nov. 14 to Dec. 8, the location will sell a range of the brand's champagnes, wines and spirits. The promotion also includes product sampling activities and dining events.
"At Moët Hennessy we are always looking for ways to offer our customers exciting and exclusive experiences," said Alexis de Calonne, managing director of Moët Hennessy Canada. "There is something very special about entertaining during the holiday season. We are thrilled to launch the first Luxury Discovery Suite with the LCBO to bring the magic of our brands to customers."