The Glenlivet conducts LCBO contest
By Rob Bale
Scotch brand The Glenlivet is conducting a contest promotion in collaboration with the Liquor Control Board of Ontario. Until Nov. 15, consumers in Ontario can enter a draw for one million Aeroplan loyalty points to spend on travel. The contest can be entered at the brand’s website or by scanning a QR code on eligible products. The initiative is being promoted with displays in a number of Toronto LCBO locations. The Glenlivet is distributed in Canada by Corby Spirit and Wine.
“We’re thrilled to partner with the LCBO to give our customers an opportunity to elevate both their at-home enjoyment and their travel experiences,” said Darragh McArdle, senior brand manager for The Glenlivet. “Moving beyond the expected, The Glenlivet is focused on forging new traditions and unforgettable moments. Giving away one million Aeroplan points is our way of saying cheers to the adventurous spirit of Ontarians.”