Redbreast sponsors TIFF
By Rob Bale
Corby Spirit and Wine has signed a sponsorship agreement with the Toronto International Film Festival making Redbreast Irish Whiskey the official whiskey of the event. The product will feature at various festival events, including a location called the Redbreast Red Carpet Suite, which will conduct a sampling initiative. The festival will run from Sept. 4 to 14.
“There is something deeply human about both film and whiskey that gives each the power to linger long after the moment ends,” said George Skarpathiotakis, senior brand director at Corby. “Just as our whiskey spends years developing its signature character, many of the films featured at TIFF are the result of years of vision, persistence and creative risk-taking. We are raising a glass and celebrating the mastery where attention to detail and reverence for tradition leads to unforgettable outcomes.”