RBC sponsors TIFF
By Adnews Staff
RBC has signed-on as a sponsor of the Toronto International Film Festival for a 15th year. RBC will continue to be the official bank of the festival. As part of its sponsorship, RBC will host a music event on Sept. 8 featuring a performance by alt-rock band Wallows. RBC will also continue to sponsor the festival’s “Share Her Journey” initiative, intended to foster gender equality in the film industry. RBC will also sponsor TikTok content from the festival profiling women in film. The bank will also resume operating its RBC House event venue after a two-year absence due to the COVID-19 pandemic, as well as the RBC Red Carpet Gallery.
“RBC is proud to connect film lovers through programs, experiences and events in our 15th year as a major partner of the Toronto International Film Festival,” said Mary DePaoli, chief marketing officer at RBC. “At RBC, we believe in the power of creative ideas to bring to life compelling stories on screen.”