Dove begins Hot Seats promotion
By Rob Bale
Unilever Canada has begun a contest promotion for its Dove brand called “Dove Hot Seats.” The initiative is in support of a new deodorant line called Dove Alcohol-Free Whole Body Deo. The promotion makes use of a branded truck that will travel Toronto distributing product samples, coupons and alcohol-free cocktails. Consumers can also enter a draw for tickets to various summer concerts at the RBC Amphitheatre. The contest can be entered by collecting daily clues at the brand’s Instagram page. The effort will run until May 29.
“With ‘Hot Seats,’ we’re helping Canadians stay fresh and confident so they can be fully present at the shows they love, bringing Dove into the heart of live music culture, where confidence, comfort and self-expression come together,” said Ashley Kelso, senior brand manager for female deodorants at Unilever Canada.