Dove conducts Father's Day promotion
By Derek Winkler
Unilever Canada has begun a campaign for its Dove Men+Care product line to coincide with Father’s Day. The campaign encourages Canadian fathers to add the position of “Dad” to their profile pages on social media website LinkedIn. According to the company, the intent is to “recognize and celebrate fatherhood as a full-time role.” The campaign also includes the participation of several Canadian professionals, who contribute personal stories of fatherhood.
“Too often, men proudly share promotions, but rarely the presence and care they bring at home,” said Divya Singh, general manager for personal care at Unilever Canada. “With this campaign, we are redefining success to include care and celebrate the powerful role fathers and father figures play beyond the workplace.”