Hellmann's conducts May 0 promotion
By Derek Winkler
Unilever Canada has begun a promotion for its Hellmann's line of condiments intended to lengthen the summer grilling season. The effort takes the form of a petition to rename April 30 to May 0, thereby creating an extra day for grilling. Consumers can sign the petition online at <http://www.change.org/canadaneedsmay0>.
“May 0 is a new occasion that brings us one day closer to BBQ season, outdoor gatherings with friends and family, and delicious flavours,” said Harsh Pant, senior brand manager at Hellmann's Canada. “For Canadians, grilling is an opportunity to bring the people you care about together, and we at Hellmann's feel the same. What better way to kick start the grilling season than starting a day early?”
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