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Hellmann's begins AI promotion

Unilever Canada has begun a promotion for its Hellmann's product line that uses artificial intelligence technology to create recipes. The effort makes use of the ChatGPT natural language processing system developed by Open AI, which predicts the next word in a sequence based on the context of previous words. The promotion involves a number of Canadian food-themed TikTok personalities using the software to create meal ideas and using Hellmann’s products and leftover foods and then cook them. The intent is to help consumers reduce food waste and find meal ideas for the holiday season.

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