Dove begins plant milk gelato promotion
By Derek Winkler
Unilever Canada has begun a promotion in Toronto for its Dove brand in support of its line of plant milk body washes and cleansing bars. The effort make use of a product called the Plant Milk Gelato Bar, developed in collaboration with Toronto-based vegan gelato company On Third Thought. The gelato will be distributed at a number of Toronto locations this weekend, along with samples of the body wash. The promotion will also include an invitation-based event on May 3.
“Every now and then we all deserve a little treat, whether it's a scoop of creamy gelato or a dreamy everything shower,” said Divya Singh, head of personal care at Unilever Canada. “The Dove Plant Milk Gelato Bar is bringing a little joy to people's day with not one, but two fun little pick-me-ups that they can enjoy on the spot and then at home. This indulgently sensorial body wash and bar collection is sulfate and paraben free, making it the perfect addition to anyone's self-care routine.”