CIBC sponsors Toronto Tempo
By Rob Bale
CIBC has signed-on as a sponsor of the Toronto Tempo, a new Women's National Basketball Association team that will debut next year. Through this agreement, CIBC will be the official bank of the team and its logo will be displayed on the team’s jerseys. The bank will also launch a new community program called “Champions of Ambition” intended to support women’s sports. The Tempo is owned by Kilmer Sports Ventures.
“We feel the energy building around landing a WNBA franchise in Canada and we're proud of the work our teams are doing to make this a win for fans and also for our communities,” said Stephen Forbes, executive vice-president of purpose, brand and corporate affairs at CIBC. “At CIBC, we believe that every ambition matters and, through our founding partnership, we are committed to raising awareness and increasing accessibility to women's basketball. Through this program, we are seeking to create opportunities to elevate and empower individuals and organizations in sport and beyond. We're thrilled to work hand-in-hand with the Toronto Tempo to demonstrate to Canadians that no matter how big or small, your ambition can become a reality.”