Tampax sponsors Toronto Tempo
By Rob Bale
Procter & Gamble Canada has signed a sponsorship agreement with basketball team the Toronto Tempo in the name of its Tampax tampon brand. The agreement makes Tampax the official period protection sponsor of the team. It includes in-arena brand exposure at the Coca-Cola Coliseum, a sponsored game night and additional elements including ticket giveaways. The brand will also participate in the Lay-Up Youth Basketball community program. The Toronto Tempo will play its debut game as part of the Women's National Basketball Association on April 29.
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