Procter & Gamble promotes Olay Professional Pro-X line
By Adnews Staff
Procter & Gamble Canada is conducting an online promotion in support of its Olay Professional Pro-X line of skin care products. The initiative involves 28 Canadian women who will use the products for 28 days during June and blog about the results at <http://www.prox28daychallenge.ca>. The participating women were selected from 14,000 respondents who applied via Chatelaine and Flare magazines. "We wanted Canadian women to share their real-life 28 day experience with Olay Professional because we knew the results would be positive," said Will Chung, skin care category manager at Procter & Gamble. "We launched the Pro-X boutique in 2009 after extensive professional testing and clinically proven results using the highest scientific rigour." Visitors to the site can enter a draw for a $1,000 WaySpa.com gift certificate and download a coupon for a discount on any Olay Professional Pro-X product. The promotion was developed by Saatchi & Saatchi Toronto and is being conducted by SMG and Rogers Media.