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Procter & Gamble continues Always promotion

Procter & Gamble has resumed its "Simple Pleasure Mini-Market" promotion for its Always line of feminine hygiene products. Promotional workers conducted the one-day event at Place Montreal Trust yesterday, distributing chocolates, flowers and nail polish to passing women. The company also introduced a new online contest, the winner of which will receive a trip for three to Mexico. A similar event was held in Toronto last August. The events are part of a larger ongoing campaign called "Have a happy period," created by Leo Burnett and SMG United, a division of Starcom MediaVest Group.

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