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Starcom MediaVest Group Canada signs measurement deal with ComScore
By Adnews Staff
Starcom MediaVest Group Canada has signed an agreement with ComScore to make use of ComScore's "Validated Campaign Essentials" service to measure the audience of its digital campaigns. The service will measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic. The two companies will also work to develop ways to integrate this information into SMG's workflow and to compare the output to offline media.
"SMG believes in the utmost quality, transparency and accountability for our clients, and validating ad delivery through ComScore VCE provides a strong step forward for us," said Bruce Neve, CEO of Starcom MediaVest Group Canada. "With access to TV-comparable effectiveness measures, VCE brings a renewed confidence in display advertising and gives us greater control over our campaign planning. As a result, we're more informed on the effectiveness of every dollar invested and better equipped for future campaign planning on behalf of our clients."