Comscore expands international services
By Derek Winkler
Audience measurement company Comscore has expanded its YouTube connected television measurement service into Canada, France, Spain and Malaysia. The service measures video views and duration on connected television devices. This is in addition to existing measurements for YouTube use on desktop and mobile devices. The company plans to further expand the service into Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico and the UK in the future.
“By expanding our person-level viewership data for CTV to multiple markets outside of the US, Comscore continues to write the streaming measurement playbook,” said Jen Carton, senior vice-president of product management at Comscore. “Now advertisers and agencies can unlock the true value of their audience on YouTube across CTV, desktop and mobile.”