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Jack.org debuts new branding

By Derek Winkler

Jack.org, a youth mental health organization, has undertaken a rebranding initiative. Developed by Cossette, the new branding uses the tagline, “We’ll Own That Feeling.” According to the organization, the rebranding is intended to reflect its new focus on providing youth with skills to prevent mental health crises. It is being introduced with a campaign consisting of online video, print and social media advertising. Media work is being handled by Hotspex Media, with website redesign work by ThreeSixtyEight and production work by Fela.

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