New president, COOs at Broken Heart Love Affair
By Derek Winkler
Rachelle Claveau has been promoted to president of Broken Heart Love Affair. She joined the agency in 2023 as executive vice-president and managing director. Prior to that, Claveau was president of Publicis Montreal and president of FCB Global. She also spent 12 years at Cossette, most recently as vice-president and business lead.
The agency has promoted Derek Blais and Christina Yu to the position of chief creative officer. Both were previously chief creative officers of Lifelong Crush, the agency’s content production division. Prior to that, Blais spent 10 years at BBDO, most recently as a senior vice-president and executive creative director. Yu was previously managing partner and creative director at Rethink.
“The future belongs to agencies that can bring together brand thinking, unconstrained creativity and best-in-class content without clients having to navigate multiple partners,” said Claveau. “By sharpening the focus of each organization and creating this connected brand and content model we are strengthening how we work together, solving a wider range of client challenges and seamlessly delivering more connected, integrated work that will bring better value to our clients.”