Kicking Horse Coffee breaks brand campaign
By Rob Bale
Kicking Horse Coffee has begun a new brand campaign in the US and Canada called “Kickstart Your Heart.” The campaign, developed by Lifelong Crush of Toronto, is the first North American effort for the brand. It features a 45-seccond commercial in which a donkey on a farm finds an old motorcycle in a barn and takes it for a ride. The campaign consists of includes cinema advertising, social media and digital ads, as well as out-of-home executions. Media work is being handled by Epitaph, with public relations from Agnostic.
“Kicking Horse Coffee has been proudly disruptive since its inception, and we hope this campaign reflects our commitment to quality and authenticity,” said Christina Yu, chief creative officer at Lifelong Crush. “Our goal is to remind people that coffee doesn’t have to be dull and boring, nor does its advertising.”