CTV introduces new streaming video service
By Adnews Staff
Toronto-based CTV has debuted a new digital video service at CTV.ca and the CTV mobile application. The free service consists of a collection of CTV-branded entertainment channels that will provide advertising-supported streaming video content. It will offer live streams and on-demand content from the CTV Comedy Channel, CTV Drama Channel, CTV Sci-Fi Channel, CTV Life Channel, as well as CTV and CTV2. Subscribers to the Crave streaming video service will also be able to access that content through the new service. CTV is a subsidiary of Bell Media.
“We’re incredibly excited to reach this milestone, which is surely the next chapter in CTV’s legacy as Canada’s number one media brand,” said Stewart Johnston, president of media sales and marketing at Bell Media. “This sponsor-friendly destination gives our advertising partners the maximum amount of buying flexibility, allowing for platform agnostic programmatic trading while offering a unique opportunity to engage with audiences in a premium digital environment, dramatically increasing opportunities to reach our viewers across multiple platforms.”