Bell Media rebrands specialty channels
By Rob Bale
Bell Media will rebrand a number of its specialty television channels on Jan. 1, 2025. Animal Planet will become CTV Wild, Discovery Science will become CTV Nature and Discovery Velocity will become CTV Speed. The rebranded channels will be promoted with a free preview period from Jan. 1 to Feb. 28. In addition, the company’s Discovery channel will be rebranded as USA Network and Investigation Discovery will become Oxygen True Crime as part of a content and licensing agreement between Bell Media and NBCUniversal Global TV Distribution.
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